It's Our Playground
Villa du Parc is a contemporary art centre housed in a 19th-century villa nestled in a park in the city centre of Annemasse, a town in the French Alps on the border with Switzerland. The art space is defined by the building’s domestic architecture, which is crucial to the invitations extended to artists (the programme), the work created by the artists for the space (production and exhibition), and the physical experience of the work presented (the visit). Yet work at the Villa du Parc – due to its peripheral geographic location and thanks to current digital communication and broadcasting possibilities – is often digitally captured by amateurs and professionals through photographic documentation of its exhibitions. Visitors, from afar, can discover the pieces, the space and the presentation in particular through exhibition views taken systematically by the photographer Aurélien Mole since 2012.
Landing on the IMAGE NUAGE website, each visitor finds themself in front of an empty room. As they “uncloud” the first layer with the help of their cursor, the iconographic memory of the space and its past exhibitions reveals itself through a sensitive and sculptural gesture. The walls of the Villa seem to bear traces of the work it has accommodated. Retracing the genealogy and evolution of the venue through its programmes, the appearance of work superimposed one on top of the other creates a fantasy archive made up of imaginary and composite exhibition views, making new memories, new exhibitions of which the “edited” documentation is created by the users.
They will be able to save and share their images using #villaduparc and #imagenuage and the most remarkable ones will be collected into a publication.
A website imagined by It’s Our Playground
Developed online by Superspace
Production : Villa du Parc, a national contemporary art centre